Are you a man struggling with the challenges of modern life? You’re not alone. Recent statistics paint a concerning picture of men’s health in the UK:
These statistics outline only a few of the ways that men are currently in great pain. Our solution to this epidemic of poor male health is our Project Scream programme.
Project Scream is White Line Coaching’s innovative solution to the crisis in men’s health. Dan Cossins White, founder of White Line Coaching, has used his own experiences of battling and recovering from serious mental health and addiction issues, to create this comprehensive 6-month men’s transformation programme.
This all-encompassing holistic framework provides everything a man needs to transform his health and wellness, all under one roof (and out in the natural elements of the nearby countryside). If you’ve reached the end of your own road, and don’t know where to turn next, then Project Scream is for you.

Are you a man struggling with the challenges of modern life? You’re not alone. Recent statistics paint a concerning picture of men’s health in the UK:
These statistics outline only a few of the ways that men are currently in great pain. Our solution to this epidemic of poor male health is our Project Scream programme.
Project Scream is White Line Coaching’s innovative solution to the crisis in men’s health. Dan Cossins White, founder of White Line Coaching, has used his own experiences of battling and recovering from serious mental health and addiction issues, to create this comprehensive 6-month men’s transformation programme.
This all-encompassing holistic framework provides everything a man needs to transform his health and wellness, all under one roof (and out in the natural elements of the nearby countryside). If you’ve reached the end of your own road, and don’t know where to turn next, then Project Scream is for you.

Project Scream is currently in its development and consultative stages, offering you a unique opportunity to shape its future. We’re seeking forward-thinking men to join us as founding members, helping to refine and perfect this ground-breaking wellness journey.
You’ll get:
By participating in this early stage, you’ll not only receive personalised coaching at a one-time discounted rate but also play a crucial role in tailoring the program to meet the real needs of men like you. Your feedback and experiences will be invaluable in creating a truly transformative experience. By joining us now, you’ll receive:
Don’t miss this chance to invest in yourself, your future, and to be part of something extraordinary.

Project Scream is currently in its development and consultative stages, offering you a unique opportunity to shape its future. We’re seeking forward-thinking men to join us as founding members, helping to refine and perfect this ground-breaking wellness journey.
You’ll get:
By participating in this early stage, you’ll not only receive personalised coaching at a one-time discounted rate but also play a crucial role in tailoring the program to meet the real needs of men like you. Your feedback and experiences will be invaluable in creating a rich and truly transformative experience for yourself and men who join later. By joining us now, you’ll receive:
Don’t miss this chance to invest in yourself, your future, and to be part of something extraordinary.



Project Scream is White Line Coaching’s groundbreaking wellness programme designed specifically for men aged 30-70 who are facing life’s toughest challenges. Whether you’re battling depression*, feeling a lack of purpose, struggling with poor health, or simply feeling lost in the modern world, Project Scream is here to help you reclaim your life and vitality.
Who We’re Here For:
Current Status: Pilot Programme
We’re currently running Project Scream as a pilot programme, fine-tuning our approach to ensure we deliver the most impactful experience possible. This exclusive phase allows us to work closely with a select group of men, tailoring our methods to real-world needs and challenges.
Next Phase: Autumn Launch
Following the success of our pilot, we’re excited to announce that the next phase of Project Scream will launch this autumn. This expanded programme will incorporate all the insights and improvements gained from our initial run.
How to Join:
Applications for the autumn programme will open in July.
Don’t miss this opportunity to be part of something extraordinary. Take the first step towards a stronger, healthier, and more purposeful you with Project Scream.
By registering, you’ll be among the first to receive information about application dates, programme details, and exclusive insights into the Project Scream experience. If you’re ready to transform your life and join a community of like-minded men, we encourage you to register your interest now using the form below.
*While peer-reviewed research has demonstrated that exercise and community involvement can positively impact mental wellbeing (1, 2, 3, 4), White Line Coaching does not make any medical claims regarding the effectiveness of our programmes in treating mental health conditions. Project Scream is designed to support overall wellness and is not a substitute for professional medical advice, diagnosis, or treatment. If you are experiencing mental health-related issues, we strongly recommend consulting with a qualified healthcare professional or your GP before starting any new fitness or wellness programme. Your safety and wellbeing are our top priorities.


Project Scream is currently running as a pilot programme. We will be taking applications for Phase 2 as of July 2025. Feel free to ask us any questions here, or register your interest in joining.